Maintaining Growth in a Rapidly Changing Market Landscape

Many historically successful technology companies are finding it more difficult to maintain growth and margin because of product lines in markets that behave like commodities or are on the path of becoming commoditized. Increased sophistication of buyers, lower barriers to entry, and technology turnover are accelerating factors.  The result is that the lifecycle of technology products is now compressed, pushing these products into a commodity status faster than ever before. Top executives in technology companies recognize the need to change their business and they turn to McMann & Ransford when they need a partner to help them achieve true differentiation.

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